Small business video marketing is vitally important in this visual day & age.
If your business hasn’t even started taking advantage of video, then the cold hard truth is that you probably won’t be in business for too much longer.
The writing is on the wall, there’s no more denying video. If you’re not taking advantage of video, you best believe your competition is!
#1) Video Is the Present and the Future of Content Marketing
It’s more engaging than text, it’s easier to share and it’s more likely to go viral.
Here are just a few reasons why video is so powerful:
Video boosts sales. Shoppers who watch videos on product pages are 85% more likely to purchase than those who don’t. Video also increases your brand awareness by up to 400%.
Video drives traffic back to your website. A survey of 1,000 adults revealed that 66% of respondents watched at least one video on the web in the past week, while 91% said they watched at least one video on their mobile device in the same time period.
Video improves SEO. Google searches show that video has overtaken text as the preferred method of communication online — and that trend is only continuing to grow.
Video engages viewers better than traditional content formats like blogs or infographics do because they’re full-screen visual experiences that feel like they’re happening right in front of you (rather than behind a screen).
#2) Videos Are Versatile
Videos are versatile. They can be used to promote your business, share your expertise, and even educate your audience. The best video content is original and engaging. When you have a great video that tells a story or demonstrates your skill set, you can share it on social media or embed it on your website.
Videos are also great for increasing traffic to your website. You can use them as the featured image on landing pages or as part of email newsletters. Videos are also an excellent way to increase search engine optimization (SEO) because they increase the amount of text on your site. This helps search engines crawl and index your site faster and more efficiently, which leads to higher rankings in search results and increased traffic over time.
#3) Videos Can Explain Everything
Videos can explain everything. They can save you time and money, and they can be more entertaining than any other form of media.
The best thing about videos is that they eliminate the need for written content. You don’t have to spend hours writing articles or blog posts if you have a video that explains a certain concept. This saves time, which means it saves money, too. Videos are also more engaging and entertaining than words on a page or even pictures. That’s why consumers prefer them over other forms of content — especially when it comes to learning new things or discovering something new about a product or service that they’re interested in.
#4) Video Helps You Build Trust With Your Audience
Small Business Video Marketing is one of the fastest-growing areas in the digital world. Across all social networks, we’re seeing more and more channels with business-focused content than ever before.
Video has a unique way of grabbing people’s attention, getting their interest and engaging them. But it’s not just about watching videos; it’s also about how you create that video.
In fact, a recent study by Animoto found that 70 percent of people watch product videos before making a purchase decision — and 55 percent say they buy after watching a video about the product or service.
This is why you need to start integrating more video content into your small business video marketing strategy today.
The benefits are numerous: increased sales, more conversions and higher engagement rates among other things.
#5) Small Business Video Marketing gives you Added SEO Benefits
Video is a powerful tool for improving your search engine optimization (SEO) and ranking well in Google. According to the search engine, more than 50% of users watch videos on their mobile devices and 70% of consumers say that watching a video about a product makes them more likely to buy it.
In addition, using video can increase your overall conversion rate by 100%. That’s because when you use video on your site, people are more likely to stay on your page, read the content and share it socially. This helps build links back to your site, which then increases the chance that Google will rank your site higher in its SERPs.
#6) Video Can Help With Email Marketing
Video has been used for years in email marketing campaigns. It’s a great way to engage your audience with a short, high-quality video.
Video can be used as an announcement, a product demonstration or even an educational piece. If you’re launching a new product or service, video is the perfect way to share how it works and why it’s so important to your company’s future.
The benefits of using video in email marketing are clear:
It’s more engaging than text alone
It provides more detail than an image or screenshot
It looks great on mobile devices
Email marketing is a great way to get your message out, but getting your audience to take action on the content you send can be difficult.
Video is one of the most effective ways to increase engagement and conversion rates, so it’s no surprise that adding videos to email marketing campaigns can help boost results.
In fact, according to research from MailChimp, adding video to an email campaign can increase clickthrough rates by 19% and reduce unsubscribe rates by up to 35%.
Video is a great tool to market your small business.
So don’t lag behind any longer. Start small business video marketing today and dominate your competition!