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An animated explainer video is one of the best ways to make your brand stand out from the competition. It will help you engage your audience and get your message across in an effective and creative way.
Here, we will discuss what an animated explainer video is, its advantages, the different types of animated explainer videos, how to find an animated explainer video company, writing an effective script for your animated explainer video, tips for creating an engaging animated explainer video, animating your explainer video, enhancing your animated explainer video with music and sound effects, and steps to promote your animated explainer video.
What is an Animated Explainer Video?
An animated explainer video is a short video that is used to explain a concept or product in an engaging and creative way.
It typically features an animated character that walks the viewer through the product or concept. Animated explainer videos can be used to explain a product or service, introduce a new idea, or demonstrate how something works.
They are usually between two and three minutes long and are designed to be engaging, informative, and entertaining. Animated explainer videos are a great way to get your message across to your target audience in an effective and creative way.
They can be used to introduce a new product or service, explain how a product works, or even explain a complicated concept in a simple and entertaining way. They can also be used to generate leads and increase conversions, as they are highly effective in engaging viewers and getting them to take action.
Advantages of Animated Explainer Videos
Animated explainer videos offer a number of advantages for businesses, including:
1. Engaging: Animated explainer videos are highly engaging and can help capture the attention of viewers. They can be used to explain a concept in an engaging and entertaining way, which can be more effective than traditional methods of communication.
2. Visually Appealing: Animated explainer videos are visually appealing and can help convey complex concepts in a simple and easy-to-understand way.
3. Cost Effective: Animated explainer videos can be cost-effective, as they can be created in a relatively short amount of time and at a fraction of the cost of a live-action video.
4. Versatile: Animated explainer videos can be used to promote a product or service, explain a concept, or introduce a new idea. They can also be used across a variety of platforms, including websites, social media, and email.
5. Effective: Animated explainer videos are highly effective in getting your message across in an engaging and entertaining way. They can help increase conversions, generate leads, and build brand awareness.
Types of Animated Explainer Videos
Animated explainer videos can be divided into two main categories:
1. Whiteboard Animation: Whiteboard animations are typically used to explain a concept or product in a straightforward and simple way. They feature hand-drawn illustrations on a whiteboard, which helps to keep the viewer engaged and makes the concept easier to understand.
2. Motion Graphics: Motion graphics are more complex than whiteboard animations, as they use motion and animation to convey a message. They can be used to explain a concept, introduce a product or service, or demonstrate how something works.
Writing an Effective Script for Your Animated Explainer Video
Writing an effective script for your animated explainer video is essential for creating an engaging and effective video.
Here’s a few tips for writing an effective script for your animated explainer video:
1. Start with a Hook: The key to writing an effective script for your animated explainer video is to start with a hook. This can be a catchy phrase or an interesting fact that will grab the viewer’s attention and make them want to watch the entire video.
2. Keep it Short and Simple: It’s important to keep your script short and simple. Remember, the goal is to explain a concept or product in a straightforward and easy-to-understand way. Try to limit your script to two or three sentences per section and avoid using overly complex language.
3. Focus on Benefits: When writing your script, it’s important to focus on the benefits of your product or service. Make sure to explain why the viewer should care and emphasize how your product or service will benefit them.
4. End with a Call to Action: Finally, make sure to end your script with a call to action. This can be something as simple as asking the viewer to visit your website or contact you for more information.
Tips for Creating an Engaging Animated Explainer Video
Once you have written an effective script for your animated explainer video, it’s time to start creating the video.
Here’s a few tips for creating an engaging and effective animated explainer video:
1. Use Visuals: Visuals are key when it comes to creating an engaging and effective animated explainer video. Try to use visuals throughout the video to help explain the concept or product in an engaging and entertaining way.
2. Keep it Short: It’s important to keep your video short and to the point. Remember, the goal is to explain a concept or product in a straightforward and simple way. Aim for a video that is two to three minutes long.
3. Use an Animated Character: Using an animated character can help make your video more engaging and entertaining. Consider using an animated character to walk the viewer through the concept or product you are trying to explain.
4. Have Fun: Finally, make sure to have fun when creating your video. Don’t be afraid to add some humor to the video or use visuals that are fun and entertaining.
Animating Your Explainer Video
Once you have written your script and gathered all the necessary visuals, it’s time to start animating your explainer video.
Here’s a few tips for animating your explainer video:
1. Choose the Right Software: When it comes to animating your explainer video, it’s important to choose the right software. There’s a number of different software options available, so make sure to do your research and choose one that fits your needs.
2. Keep it Simple: When animating your explainer video, it’s important to keep it simple. Try to avoid using overly complex animations or effects and stick to simple animations that are easy to understand.
3. Use Transitions: Transitions can help keep your video flowing and make it easier to understand. Try to use transitions between each scene to keep the viewer engaged and make the video easier to follow.
4. Test Your Video: Once you’ve finished animating your video, it’s important to test it. Make sure to watch the video a few times and make any necessary changes before you publish it.
Enhancing Your Animated Explainer Video with Music & Sound Effects
Music and sound effects can help make your animated explainer video more engaging and entertaining.
Here’s a few tips for adding music and sound effects to your video:
1. Choose the Right Music: When choosing music for your animated explainer video, it’s important to choose a track that fits the tone of your video. Make sure to listen to a few different tracks and choose one that fits the mood of your video.
2. Use Sound Effects: Sound effects can help bring your video to life and make it more engaging. Try to use sound effects that fit the visuals of your video and make sure to keep them subtle.
3. Test the Audio: Once you’ve added music and sound effects to your video, it’s important to test the audio. Make sure to listen to the audio and make any necessary adjustments before you publish the video.
Steps to Promote Your Animated Explainer Video
Once you’ve created your animated explainer video, it’s time to start promoting it.
Here’s a few steps to help you promote your animated explainer video:
1. Share on Social Media: Social media is a great way to promote your video. Consider creating a post on your social media accounts and sharing it with your followers.
2. Embed the Video on Your Website: Embedding the video on your website is an effective way to promote it. Make sure to include the video on relevant pages and include a link to the video in your emails and other communications.
3. Create an Email Campaign: Creating an email campaign is a great way to promote your video. Consider creating an email template and sending it out to your email list.
4. Invest in Paid Advertising: Investing in paid advertising can help you reach a larger audience and promote your video. Consider running ads on social media, search engines, and other platforms.
5. Track Performance: Finally, make sure to track the performance of your video. This will help you understand what is working and what isn’t and make adjustments accordingly.
How to Find a Professional Animated Explainer Video Company
If this all sounds overwhelming to you, then perhaps hiring a professional animated video company is the best choice for you. When it comes to creating an animated explainer video, it’s important to find the right company to work with.
Here’s a few tips to help you find the right company for your needs:
1. Look for Experience: When looking for an animated explainer video company, it’s important to look for a company that has experience in creating animated explainer videos. Look for a company that has a portfolio of successful projects and ask for examples of their work.
2. Check Reviews: It’s also important to check reviews of the company you’re considering. Look for reviews from past clients and make sure to read both the positive and negative reviews to get a better understanding of the company and its work.
3. Ask for Samples: Before working with a company, ask to see some samples of their work to get an idea of their style and quality.
4. Set a Budget: It’s also important to set a budget before working with a company. This will help you find a company that fits within your budget and will also help you narrow down your options.
5. Get a Quote: Once you’ve narrowed down your options, get a quote. This will help you confirm if the value that you’re getting is worth the money.
Conclusion
Animated explainer videos are a great way to engage your audience and get your message across in an effective and creative way.
They can be used to explain a product or service, introduce a new idea, or demonstrate how something works.
When creating an animated explainer video, it’s important to find the right company to work with, write an effective script, create an engaging video, enhance it with music and sound effects, and promote it effectively.
By following these steps, you can create an effective and engaging animated explainer video that will help you elevate your brand.
Ready to take your brand to the next level with an animated explainer video? Contact us now to get started!