What is a Promotional Video? A Promotional Video “Promo Video” is a short video that promotes your business, products, or services.
This type of content can be used to promote a product or service on social media, as well as on your website.
When you’re trying to get your business off the ground, you need every advantage you can get.
That’s why it’s so important to have professional Promotional Videos that showcase what makes your product or service different and better than the competition.
How do you make a Promotional Video?
To make a Promo Video, you’ll need the following:
- A video camera. This can be an expensive or cheap one as long as it records in HD.
- Someone who knows how to edit your footage into a presentable product. You can fumble around with this yourself or hire a professional.
- A script to follow while filming (if you’re going to use actors). If not, no worries! Just go with whatever happens during shooting and plan accordingly later on when editing.
- Backgrounds will help set up where and when your shoot takes place (office/on location/staged prop).
You may also want props like food items or clothes if there are characters involved with dialogue that needs explaining through actions instead of being spoken aloud by them directly into camera view.”
What are examples of a Promotional Video?
Promotional Videos are used to promote your product or service. They can be used in many different ways and they can be any length. The most common type of Promo Video is a product video, which shows off the features of a specific product. These types of videos are often used by businesses that want to show off their latest products or services.
Other examples include how-to videos, behind-the-scenes footage, case studies and more.
How much does a Promotional Video cost?
Promotional video production costs depend on the length, quality, and complexity of the project. The cost of a video can vary from just a few hundred dollars for a simple explainer video to tens of thousands for an animated TV commercial. The more detailed you want to get in your video creation such as involving voiceovers, animation, etc., the more you can expect to pay.
Promotional Videos are an Essential Part of Business Success
Videos are everywhere these days. So promo videos are a key element in making sure that your business continues to thrive and grow. These short-form mini-movies are used to introduce a company, product or service to new customers and remind existing ones why they should keep coming back.
They can also be used as a sales tool, like when a retailer advertises their latest sale with a brief video featuring models wearing discounted clothes.
There are many ways that Promotional Videos help in creating positive experiences for customers:
- Videos provide information about what your company does and how you do it
- Videos show off the benefits of using your products or services (think testimonials)
- Videos help potential customers understand the value behind what you offer
Why should you use a Promotional Video?
Now that you have completed this overview of “What is a Promotional Video and Why are they used”, it should be crystal clear to you why you should be implementing promotional videos in your video marketing strategy.
It’s no secret that the time is now for Video and you need to get a move on it fast if you want to dominate your market and fly past your competition.
Promotional videos for business are a fantastic way to get your company or brand message out there and make people aware of what you have to offer. They’re also a great way to keep in touch with your customers and remind them why they should come back again.
Making a promotional video doesn’t have to be complicated or expensive, so don’t think that just because it’s not TV quality then it won’t work for you!
So what is a Promotional Video in a nutshell? It’s just good ole planning, creativity, and communication at its finest.